About Us

My name is Najia Alavi, I’m a Fashion Designer and I Sell ESCAPE... 

‘My mission in life and through the voice of my brand is to connect people to their Sunshine through Love, Adventure and Play, as often these things are lost along the way...’ 

 

I Dress Women in Sunshine with my range of sundresses and beach cover ups designed for Summers hottest events.

We specialise in Holiday Shop and BeachWear

Designed for the free-spirited adventurer who dresses for;

Hot Love, Hot Adventure, Hot Play, Hot Fashion my mission is to leave you feeling Hot!

Our Playgrounds are Beaches, Carnivals, Festivals.

2018 For me marks a year of re-birth so I have developed a Born Again Range to highlight and celebrate my love for all things vintage, born again and ethical. Fashion doesn't have to be fast; that is a value that I have held onto.

The DreamCatchHer Pants

The upcycled trousers are the launch product in the Dressed in Sunshine Product Range for 2018.

Because we live in an age where people value what is rare, love what is born again and invest in fashion that leaves a positive impression on the world. Environmentally friendly, ethical, upcycled DreamCatchHer Pants are made from 1950s and 1960s re-cycled silk sari fabrics, each unique, each with its’ own story to tell…

I must warn you, like all Indian summers the story is endless…

Colourful, luxury, wearable, versatile, unique, hot.

Ready for beach, carnival, festival, full of Love, Adventure & Play

Made with crepe silk recycled saris

One size fits all and typically suit size 6-14

We love and we know you will too!

 

More about Najia Alavi

A graduate of Central Saint Martins I have an 18-year retail history in mid tear premium fashion working for brands like Monsoon, Ted Baker and All Saints.

I have spent over a decade developing the Gia London brand and range of collections; which started because of my LOVE for fashion and longing for ADVENTURE.  I began designing and selling from the famous markets of London’s Portobello and Spitalfields in 2005 where buyers from my first day trading where designers from Monsoon, Mathew Williamson and Marks and Spencer’s; The range appealed to a ‘Boutique High Street Customer’

 In addition, I have participated in Pure London trade show for 7 consecutive seasons with Gia’s ‘Premium line’ targeting ‘best boutiques’ and have had the pleasure of selling to Harvey Nichols, Fenwick’s, ASOS brands, TK Max, Cocosa as well as selling 1000’s of our products to local and international markets. I have seen multiple world-famous bloggers across Global territories and celebrity’s like Molly King from ‘The Saturdays’ in my designs and have been published in Drapers, Company, More, The Sunday Times as well as other well regarded fashion supplements.

I’m Excited to start the next chapter in this story.

The Vison for 2018 and beyond is about Alignment with my perfect partners in my favourite places, doing what I love for people who I love more-

Its about Catching Dreams!

Thanking those who have followed the Adventure so far and for contributing in bringing me closer to my Sunshine!

 

 

 

 

 

 

 

 

 

 

 

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