‘Hi My name is Najia (call me Gia) I sell escape, I design a fashion range called the Dressed in Sunshine Collections by Gia. My purpose in life and through the voice of my brand is to connect people to their sunshine through love adventure and play.
A Central Saint Martin’s graduate Najia Alavi has been working in fashion retail for the past 15 years and has been designing since the age of 12 when she received her first jewellery making Kit as a Christmas present.
When Najia graduated from central St Martins she promised never to stop being the girl who dreamed of escape. She consequently named her brand Gia, the childhood nickname that reminded her of all the things she wanted to embrace through her designs.
Gia's new direction is a 'range of collections' which encompasses the free spirited lifestyle of The Dressed in Sunshine VIP and contains the hidden story of a ten year fashion journey, celebrating the customers she fell in love with along the way.
It’s been an adventure for sure! From celebrating the Bohemian Spirit at the London Markets, to National trade shows and spreading lots of ‘Sunshine’ and feelings of ‘Golden’ all over the world.
What was a summer dress inspired collection has now expanded into a range of boutique leather accessories synonymous with the East London Scene,
Check out our blog and Join the adventures of the ‘Dressed in Sunshine Collections By Gia to keep you connected to your Love adventure and play!
What to watch out for:
Boutique accessories, DIS sister, Dressed In Sunshine VIP
To follow Najia's personal blog go to www.najiaalavi.com
Our Aim is to spread our sunshine as far and as wide as it will possibly go! Thank you for being apart of it!
Wishing you love adventure and play always...
Najia (Gia) X