Our story

Philosophy behind the label

If like us you get very nostalgic about the summers past, present and future you will understand what drives us.

We live for these happy days when the days are long and the nights are lingering.

We live for the times when we can open the doors to our summer wardrobe and pull out those flimsy, barely there numbers and head for the heat.

Because of this our aim is to capture the spirit of summer in a wardrobe all year round. Our style reflects the carefree summer mood we all know and love. It’s good to feel hot, regardless of the weather outside.

Gia London Style

Gia London encapsulates English style with exotic edge: from the colours of tropical shores to the virgin fields of the great English countryside, mixing vintage inspired elements from across borders.

A sweetshop palette of muted tones with a sprinkling of gold and silver sparkle to create that precious yet effortless feeling that comes from being bathed in the sun.

The innocence of pure cotton babydolls, wild floral vintage prints and delicate embellishments are a look synonymous with the brand.

As are the feelings:

• Sexy yet playful
• Feminine yet girlie
• Precious yet effortless